© 2008, Poster Boy, sponsored by ASS, New York

© 2008, Poster Boy, so don’t blink, New York

© 2008, Poster Boy, McDorse the World, New York

The different between to make ADS and ART is here.

Poster Boy is working on this borderline. (video on YouTube)
Some times he is making just some visual-noising
but
Some others times he is also changing the meaning of the ADS/message…

Nothing new, of course.

Mimmo Rotella used the same technique already in the 50ths:

© 1952, Mimmo Rorella, Marylin, Italy

from New York Times, USA, 13 January 2006

During the early 60′s, Mr. Rotella was included in many Nouveax Réalistes exhibitions throughout Europe, and in 1964 he was the Italian representative to the Venice Biennale. In 1990, some of his early works were included in the “High and Low” exhibition at the Museum of Modern Art in New York, and in 1994 he was included in “The Italian Metamorphosis,” a major survey of post-World War II Italian art at the Guggenheim Museum in New York.

Now days
You can buy a Rotella’s artwork with €57.000,00.
Probably
Poster Boy will never have an exhibition at the Guggenheim Museum.

But this is not the point.

The meaning of to make art
is not to do something for an exhibition/museum
is not a business

The meaning of making art is
to seek for the beautiful in the daily things.

Don’t look at Rotella’s or Poster Boy artworks as an object but
look at them as a mediun
and
this medium (artwork) has this hidden message that is telling to You:

“Open you eyes!
If you change your point of view
You can change the reality…!”

“why should I change my point of view? – is asking who doesn’t have any creativity-

“because
it undoubtedly helps us to… live better…” – I answer-

but hey,
of course
this is just my point of view.